The cars of one of the taxi operators will be ‘dressed’ with embroidered shirts
All-Ukrainian taxi ordering service OnTaxi presented new car branding.
Very soon, OnTaxi cars with new branding will appear on the streets in all 48 cities where this service is present. Taxi cars will be decorated with ornaments of traditional Ukrainian vyshyvanka.
It is interesting that these patterns have a hidden meaning – the encrypted word “Ukraine”!
“Ukrainians have always believed that the vyshyvanka is a talisman against all the bad things that can happen in human life, so they tried to encode happiness, fate, life and will in the ornament. Each star, stitch or flower has a certain meaning. That’s why we decided to give charms to cars that, since the beginning of the full-scale war, worked for the country’s economy, helped the army, doctors, volunteers and all Ukrainians,” comments the head of OnTaxi’s business direction, Denys Pokalitsyn.
